John Travolta, Wayne Gretzky and VIP Guests Celebrate Grand Opening of Breitling Flagship Boutique in Manhattan-
Jan 17, 2011-NEW YORK-(BUSINESS WIRE)-Celebrities, VIPs and Breitling enthusiasts braved the cold to toast the grand opening of luxury Swiss watchmaker Breitling’s flagship boutique last Thursday night in Manhattan. Brand ambassadors John Travolta and Wayne Gretzky, NFL star and broadcaster Boomer Esiason, New York Islander Mark Streit as well as more than 300 of Breitling’s special guests were treated to gourmet cuisine by famed chef and Breitling friend Ming Tsai of Blue Ginger restaurant in Wellesley, Mass.
Travolta led guests in a toast to the brand and to Breitling USA President Marie Bodman, saying, “Congratulations to Breitling on the opening of your flagship boutique. The store pays homage to aviation, architecture, history and time.”
Located near 5th Avenue at 5 East 57th Street, the new boutique’s location was selected for its appeal to both domestic and international consumers who possess an affinity for luxury brands.
The 4,500-square-foot store was created to complement the unique tastes of Breitling’s current enthusiasts as well as to introduce future clients to the true essence of Breitling.
“The strategy is to showcase a complete assortment of more than 900 timepieces – including exclusive and limited edition watches – in a manner that thoroughly reveals the brand throughout its history to the present, giving our customers the ultimate brand experience,” says Bodman.
Breitling set out to create a functional but warm and inviting retail space within the glamour of a modern architectural environment. The wide-open front windows welcome Fifth Avenue shoppers and guests to the store- no double doors, no pretense. Bold but edgy iconic pop artwork depicting aviation reflects Breitling’s spirit and brand personality. A history wall highlights significant moments and innovations in Breitling’s past, including celebrated pieces that define the brand’s milestones in watchmaking.
ABOUT BREITLING
Leon Breitling founded the company in 1884 in St. Imier, Switzerland. Breitling is the only watch brand to equip all of its models with chronometer-certified movements – the ultimate token of precision. In 2009, the company introduced a 100 percent in-house movement, the Caliber 01, the most reliable, high-performance self-winding chronograph movement. The flagship boutique joins the current collection of 14 Breitling boutiques that represent partnerships with local retailers throughout the world.